Video Ads in Twitter from Advertisers

World's second largest Social network giant Twitter launches its video ads in beta on tuesday.This is after months of experiments and tests.This is a CPV(Cost Per View) system.If anyone clicks the video then the advertiser has to pay certain amount to twitter.Promoted Video ads follows the Twitter Video Card tests the company started experimenting with earlier this year. Unsurprisingly, Twitter found that tweets containing native Twitter video generate better engagement and more views.

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